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Bulgaria In 60 Seconds

The project Bulgaria in 60 seconds is an innovative way of presenting Bulgaria’s culture, heritage and natural resources which aims to better the tourism development by using the rapidly developing augmented reality (AR) technology.

Augmented reality?

  • Integration of 2D and 3D digital content in standard print media;
  • Innovative technology which enables the interaction between the real world and the digital content, thus creating a new type of experience and emotion for the customer;

Market development of AR:

  • Expected AR customer growth  – over 35% each year for the next 5 years;
  • 2100% growth rate on AR products spending from 2014 to 2017 (up to $12.8 billion)

The project Bulgaria in 60 seconds consists of a series of augmented reality products, each one incorporating the following elements:

  1. Digital content – original video with 60 second duration (in Bulgarian and English);
  2. Laminated card with a magnet element on the back;
  3. Leaflet with information about the presented sites and destinations in the video;

Bulgaria in 60 seconds will present to the tourists the Bulgarian sites divided into three main categories:

  • Cultural and historical heritage;
  • Landmarks;
  • Holiday – mountain, seaside, SPA and wellness resorts and others.

Through the augmented reality technology to each card will be integrated a short video (60 sec.). When the card is scanned it will start the video on top of the print media, thus the postcard “becomes alive” and the sites / objects from the current topic will be presented in an innovative, interactive and impressive manner.