The project Bulgaria in 60 seconds is an innovative way of presenting Bulgaria’s culture, heritage and natural resources which aims to better the tourism development by using the rapidly developing augmented reality (AR) technology.
Market development of AR:
The project Bulgaria in 60 seconds consists of a series of augmented reality products, each one incorporating the following elements:
Bulgaria in 60 seconds will present to the tourists the Bulgarian sites divided into three main categories:
Through the augmented reality technology to each card will be integrated a short video (60 sec.). When the card is scanned it will start the video on top of the print media, thus the postcard “becomes alive” and the sites / objects from the current topic will be presented in an innovative, interactive and impressive manner.